On London’s Bruton Street in the iconic Mayfair district, the abstract and minimal new flagship boutique for French luxury fashion house Maison Margiela has been realized; the physical store itself reflects the brand’s signature deconstructed designs.

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Being the creative director of the renowned French luxury fashion house since October 2014, John Galliano returns with an artisanal collection inspired by intersections between past and present. It is said that reportage photographs of American hippies from the ’60s and political graffiti work by Shepard Fairey have been on the designer’s pinboard, evoking a valiant mix of tall hats, folksy skirts, and naive wool embroideries.

The look which probably stands out the most is a face emerging from black tulle over a white coat in bonded cotton and was created in collaboration between the house and artist Benjamin Shine.

All images © Yannis Vlamos

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